American singer and actor Quincy has been unveiled as a global watch ambassador for Coach, fronting the campaign for the New York fashion brand's C001 watch collection.

The line has been designed for 'on-the-go lifestyles', merging 'style, utility and function in an unexpected way', and The Holiday Calendar star said 'Working with Coach has been a dream because it’s about so much more than the aesthetic... I’m so proud to be part of the C001 Watch campaign. In my opinion, time is the most valuable asset in our lives, especially now. We all have the same 24 hours, but it’s what you do with it that genuinely defines who you are'.